By Philippa Lowe · 7 October 2009 · News
Get ready to uncover the secrets of turning journalists into your biggest advocates. But be warned: there's a right way and a wrong way to ask - do you know the difference?
Publicity is the art of getting journalists to write or talk about your products, services and company without paying them to do it. The best way to achieve that – as I outlined in Do-it-yourself PR – is to ask them. How you ask can be an art in itself. Here’s a crash course in dealing with the media.