Biggest PR blunders of 2011 revealed, Qantas features heavily

By Lorna Brett · 10 January 2012 · Locked

Biggest PR blunders of 2011 revealed, Qantas features heavily

Qantas' 2011 PR Debacle: What Went Wrong?

Discover the shocking PR blunders that left Qantas reeling in 2011. Can you spot the mistakes that could have been avoided?

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Summary

Qantas has been listed three times in the annual PR Disasters Awards, after a spate of embarrassing PR glitches hit the airline in 2011. Are there any lessons SMBs can learn from Qantas’ mistakes?

Tags: business reputation, Catriona Pollard, PR, PR disasters, PR mishaps, PRdisasters.com, Public Relations, Qantas PR