Coles fined $2.5 million for false “Baked Today” claims

By Guillermo Troncoso · 13 April 2015 · Featured

Coles fined $2.5 million for false “Baked Today” claims

Coles caught in fresh food deception

The supermarket giant has been hit with a hefty fine for misleading claims about its bread. But what exactly did they get wrong, and how will it affect you?

Read the full article →

Summary

Coles Supermarkets Australia Pty Ltd has been fined $2.5 million for misleading consumers by promoting its bread products as being “Baked Today, Sold Today” and “Freshly Baked In-Store”.